Culture Back to business: Kai Cenat to open 'Streamer University'...

Back to business: Kai Cenat to open ‘Streamer University’ for creators

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“Streamer University” is a project for aspiring content creators, founded by American streamer Kai Cenat, the most-subscribed streamer on Twitch. In recent years, he’s become a global internet celebrity, known for coining viral catchphrases like “rizz.” The term, which is internet slang for charisma, even became so popular that Oxford University Press named it the 2023 Word of the Year.

Cenat also made headlines after a giveaway that he organized in New York City spiraled out of control – ultimately leading to him being charged with inciting a riot.

It was during a Twitch stream, Cenat had announced a “huge giveaway” in Union Square, promising computers, PlayStation 5s and gift cards.

Thousands of fans flooded the area, turning the event into a chaotic scene that led to injuries, property damage and multiple arrests.

A giveaway organized by Kai Cenat in NYC last year drew thousands and ended in mayhem – resulting in injuries, arrests and charges of inciting a riot
A giveaway organized by Kai Cenat in NYC last year drew thousands and ended in mayhem – resulting in injuries, arrests and charges of inciting a riotAP

Streamer University is his next viral venture. On X, he described it as an “all inclusive trip paid to where all creators will be living on a college campus for FREE and just enjoying getting content in general”.

The college campus in question is yet to be announced.

Notable courses mentioned on the university’s site are sex education, business management and music production. Despite its educational framing, it will likely take the form of a weekend-long influencer meetup.

The initiative was launched earlier this month through a Harry Potter-inspired comedy video on Cenat’s X account, where he currently has 2,8 million followers. 

Applications are still open – both to students and to professors. Through a Google Docs form, candidates must answer questions such as “Can you bite your elbow?”, “How many jumping jacks can you do?” and “Which planet has the most moons in the solar system?” to enroll. Potential professors are also required to disclose their pants size and follower count on social media. 

Within minutes of the site’s launch, more than a million applications were allegedly filed, causing it to crash.

Friends with benefits

On 17 May, in an almost four hour long video, Cenat announced the professors and students for the class of 2025 – a mix of well known streamers, Youtubers and influencers, including Cookingwithkya, Agent 00 and Duke Dennis. 

Many of the professors are members of Cenat’s own group, AMP (Any Means Possible), a content collective made up of some of the internet’s biggest streaming personalities.

Founded around 2019, AMP has built a massive following with more than seven million subscribers on YouTube. By collaborating on videos, stunts and challenges, the group amplifies each other’s reach – which is also the point of the university.

But the announcement of professors and students wasn’t without backlash. Many fans went to social media to criticize the selection, arguing that the chosen students were already well-known influencers, undermining the idea of giving newcomers a chance.

Kai Cenat didn’t hold back in his response, addressing the criticism during a recent livestream.

“I’m never doing this shit again,” he said. “No matter which direction I go, no matter which way, I try to make sure things are good, I always get the bad end of the stick.”

Given Cenat’s frustrated response, it remains uncertain whether Streamer University will return for another class – raising the possibility that the project may have collapsed before a single streaming lesson was ever taught.

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