ADVERTISEMENTScented candles are a popular trend among those looking to create a cosy atmosphere in their homes.
Smells vary according to taste: some are sweet but sharp, others fruity and floral. There’s something for everyone, and while variety is important, sometimes it goes too far.
Marketed for those who love Vladimir Putin so much that they want a constant reminder of his musk in their homes, a series of candles now allows that fantasy to come true.
They are “Made in Russia”, and the aroma of authoritarianism costs a total of 546 rubles per candle (around €6), with a manufacturer’s guarantee.
“The handmade indoor scented candle is made from natural wax. The room is filled with aroma in just 30 to 40 minutes,” says the product description, quoted by the Russian newspaper The Moscow Times – which says that 25,000 candles have been sold.
The manufacturer also claims that the candle’s wooden wick imitates the sound of a crackling fireplace.
The candle comes in two versions: “Aroma Putin Black Vanilla” and “Aroma Putin Dark Amber” and is available on Russian marketplaces. There aren’t many reviews, but some have five-star endorsements.
In addition to the Putin scent, the same manufacturer offers candles with the names “Russia: Symbols of the Russian Empire”, “Let’s Support Our Own!” and “Aroma of Patriotism” with the image of Russian soldiers in the background.
These candles have become a talking point in the press, with Portuguese journalist, writer and commentator specialising in Russian affairs, José Milhazes, calling the phenomenon further proof of Russia’s cult of personality in his “Daqui Moscovo” segment on SIC television (Sociedade Independente de Comunicação).
Presidential precedents
It’s not exactly a pioneering move either.
While we establish no correlation between the two, US President Donald Trump recently announced a new addition to his personal line of merchandise: branded perfume and cologne that will set you back $249 (€211).
The fragrances, called “Victory 45-47” – a reference to his two presidential terms – are “all about Winning, Strength, and Success,” Trump wrote on his social network Truth Social.
The launch of this latest scent has been heavily criticised, especially because of its timing – which coincided with Senate Republicans hauling Trump’s tax breaks and spending cuts bill to passage by the narrowest of margins.
One person commented online about the fragrance launch: “16 million Americans are about to lose their healthcare, but go buy my gross perfume…”
