ADVERTISEMENT From music maestro to Olympic sports presenter to co-owning a football club – there seems to be no limit to Snoop Dogg’s business and marketing talents.
The legendary US rap star has bought a minority share in the Welsh club which now plays in the Championship, England’s second division.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the hip-hop and entertainment icon said in the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club. An underdog that bites back, just like me.”
Rumble in the Mumbles
The former Premier League club hasn’t shared financial details of the deal which comes just months after former Real Madrid star Luka Modrić joined the ownership group.
Swansea said Modrić, who recently signed to play for AC Milan, would have “a key role in helping the club garner global attention and progress both on and off the pitch.”
Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team’s 2025-26 home shirt last weekend.
The club ownership group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
The move will also heighten media scrutiny of yet another unglamorous team from Wales after Wrexham’s well-publicised journey since Hollywood stars Ryan Reynolds and Rob McElhenney bought the club in 2021.
The docuseries ‘Welcome to Wrexham’ follows the pair’s trials and tribulations in the wake of their takeover as they learn about the team, fall in love with the beautiful game and its impact on life in the local community.
Since their investment, Wrexham have become the first team to earn three successive promotions from England’s national league to the second-tier Championship.
